Project: Company Post for Pinterest Blog
Many people view Pinterest as a positive corner of the internet, a mini escape with loads of inspiration to act on by creating or purchasing, but they don't realize its full discovery potential when utilizing the app to build an audience by posting content.
Today, I'll share three reasons you should utilize Pinterest more in your content creation goals.
1. They are dedicated to their creators
Pinterest, at its core, is the app for creatives. One resource unique to them is they offer a creator-led tutorial course, "Pinterest Academy", teaching you how to succeed on Pinterest to help guide your content creation journey at every stage. This unique support system empowers you to most efficiently plan, create, and understand the metrics and algorithm and keep up with what's trending to amplify your pins with goals in mind to help establish and increase brand visibility, drive traffic to your site, and harness monetization features. Pinterest simplifies content creation, making it work for you with bulk creation tools. From automated posting from your Instagram account or RSS feed to seamless third-party platform integrations, you can work smarter, not harder.
2. Centers on creating a more positive internet
Social media has created a mental health crisis, but Pinterest is fully invested in inspiring change across the industry. Pinterest is different because of its visual discovery platform. Their audience comes to be inspired, which means they're ready to act, not just passively scroll and like. Pinterest is dedicated to creating a more diverse and inclusive space for social media. Their initiatives prioritize well-being and inclusivity, such as the 'Inspired Internet Pledge' and inclusive product features like hair pattern and skin tone range search filters. These initiatives have a profound positive impact, helping ensure that people on Pinterest feel reassured, safe, and free to be creative and express themselves without judgment. It's a space where you can feel comfortable as a creator and a consumer, knowing that the platform is designed with your well-being in mind.
3. Meant for longevity
With 522 million active monthly users and 1.5 billion pins saved per week, Pinterest is a platform with long-term visibility. On Pinterest, content isn't chronological—it's personal. Your content shows up right as people are looking for something to try, buy, or do. And the best part? Your content doesn't disappear or expire. It shows up whenever people search and browse, long after you initially post it. This long-term visibility means your content continues to be relevant and can attract new audiences over time, giving you a sense of security and confidence. With less pressure to churn out and potentially burn out, Pinterest is a platform designed for the future.
As a creator, it's no better feeling to have a robust support system under you, an engaged audience invested in the content you are producing and making it work for you in the long run. Pinterest adds value to your goals, and I recommend that if you're looking to get started in your creator journey, Pinterest is the place for you!